Publications

I’ve been fortunate to have worked with a lot of really smart people and have had the opportunity to publish a lot of cool work. These topics cover different disciplines including behavioral economics, behavioral science, substance use, policy implications, and statistics and methodological tools for experimental psychology.

Books

  1. Reed, D. D., Kaplan, B. A., & Gilroy, S. P. (Eds.). (2025). Handbook of operant behavioral economics: Demand, discounting, methods, and applications (1st ed.). Academic Press. ISBN: 9780323957458 (Paperback), 9780323957465 (eBook).

Journal Articles

  1. Kaplan, B. A. & Reed, D. D. (accepted). Shinybeez: A Shiny app for Behavioral Economic Easy Demand and Discounting. Journal of the Experimental Analysis of Behavior.

  2. Day-Watkins, J., Vladescu, J. C., Reed, D. D., Kaplan, B. A., Graham, M., & Schnell-Peskin, L. K. (2025). Optimizing variables for contingency management among infant caregivers using a simulated purchase task. Journal of the Experimental Analysis of Behavior. doi: https://doi.org/10.1002/jeab.4233

  3. Brown, J. M., Sofis, M., Zimmer, S., & Kaplan, B. A. (2024). Delay discounting is associated with addiction and mental health measures while controlling for health behaviors and health barriers in a large US sample. Addictive Behaviors Reports, 19, 100545. doi: 10.1016/j.abrep.2024.100545

  4. Gelino, B. W., Kaplan, B. A., & Reed, D. D. (2023). A behavioral economic analysis of carbon-neutral home energy enrollment. Behavior and Social Issues, 32, 517-533. doi: 10.1007/s42822-023-00143-4

  5. Maher, E. E., White, A. M., Craig, A., Khatri, S., Kendrick Jr, P. T., Matocha, M. E., Bondy, E. O., Pallem, N., Breakfield, G., Botkins, M., Sweatt, O., Griffin, W. C., Kaplan, B. A., Weafer, J. J., Beckman, J. S., & Gipson, C. D. (2023). Synthetic contraceptive hormones occlude the ability of nicotine to reduce ethanol consumption in ovary-intact female rats. Drug and Alcohol Dependence, 252, 110983. doi: 10.1016/j.drugalcdep.2023.110983

  6. Reed, D. D., Kaplan, B. A., Oda, F. S., & Strickland, J. C. (2023). Extra-experimental scarcity impacts hypothetical operant demand: A natural SARS-CoV-2 experiment. Behavioural Processes, 205, 104817. doi: 10.1016/j.beproc.2022.104817

  7. Rzeszutek, M. J., Kaplan, B. A., Traxler, H. K., Franck, C. T., & Koffarnus, M. N. (2023). Hyperbolic delay and exponentiated demand: Modelling demand for cigarettes in three dimensions. Journal of the Experimental Analysis of Behavior, 119(1), 169-191. doi: 10.1002/jeab.818

  8. Franck, C. T., Traxler, H. K., Kaplan, B. A., Koffarnus, M. N. & Rzeszutek, M. J., (2023). A Tribute to the Howard Rachlin and his two-parameter discounting model: Reliable and flexible model fitting. Journal of the Experimental Analysis of Behavior, 119(1), 156-168. doi: 10.1002/jeab.820

  9. Kaplan, B. A., Crill, E. M., Franck, C. T., Bickel, W. K., & Koffarnus, M. N. (2022). Blood nicotine predicts behavioral economic abuse liability of reduced-nicotine cigarettes. Nicotine & Tobacco Research, 24(5), 728-735. doi: 10.1093/ntr/ntab227

  10. Rzeszutek, M. J., Franck, C. T., Traxler, H. K., Kaplan, B. A., & Koffarnus, M. N. (2022). Notes on demand: Conceptual and empirical benefits of applying Rachlin’s discounting equation to demand data. Psychology of Addictive Behaviors. doi: 10.1037/adb0000889

  11. Freitas-Lemos, R., Stein, J. S., Tegge, A. N., Kaplan, B. A., Heckman, B. W., McNeill, A., Cummings, K. M., Fong, G. T., Bickel, W. K. (2022). The Illegal Experimental Tobacco Marketplace II: Effects of vaping product bans. Tobacco Control, 31(Suppl 3), s214-s222. doi: 10.1136/tc-2022-057515

  12. Traxler, H. K., Kaplan, B. A., Rzeszutek, M. J., Franck, C. T., & Koffarnus, M. N. (2022). Interest in and perceived effectiveness of contingency management among alcohol drinkers using behavioral economic purchase tasks. Experimental and Clinical Psychopharmacology, 31(1), 127-139. doi: 10.1037/pha0000580

  13. Koffarnus, M. N., Kaplan, B. A., Franck, C. T., Rzeszutek, M. J., & Traxler, H. K. (2022). Behavioral economic demand modeling chronology, complexities, and considerations: Much ado about zeros. Behavioural Processes, 199, 104646. doi: 10.1016/j.beproc.2022.104646

  14. Reed, D. D., Strickland, J. C., Gelino, B. W., Hursh, S. R., Jarmolowicz, D. P., Kaplan, B. A., & Amlung, M. T. (2022). Applied behavioral economics and public health policies: Historical precedence and translational promise. Behavioural Processes, 198, 104640. doi: 10.1016/j.beproc.2022.104640

  15. Rzeszutek, M. J., Gipson-Reichardt, C. D., Kaplan, B. A., & Koffarnus, M. N. (2022). Using crowdsourcing to study the differential effects of cross-drug withdrawal for cigarettes and opioids in a behavioral economic demand framework. Experimental and Clinical Psychopharmacology, 30(4), 452-465. doi: 10.1037/pha0000558

  16. Gilroy, S. P., Waits, J. A., & Kaplan, B. A. (2022). Applications of operant demand to treatment selection I: Characterizing demand for evidence-based practices. Journal of the Experimental Analysis of Behavior, 117(1), 20-35. doi: 10.1002/jeab.731

  17. Brown, J. M., Washington, W. D., Stein, J. S., & Kaplan, B. A. (2022). The gym membership purchase task: Early evidence towards establishment of a novel hypothetical purchase task. The Psychological Record, 72, 371-381. doi: 10.1007/s40732-021-00475-w

  18. Koffarnus, M. N., Kablinger, A. S., Kaplan, B. A., & Crill, E. M. (2021). Remotely administered incentive-based treatment for alcohol use disorder with participant-funded incentives is effective but less accessible to low-income participants. Experimental and Clinical Psychopharmacology, 29(5), 555-565. doi: 10.1037/pha0000503

  19. Freitas-Lemos, R., Stein, J. S., Tegge, A. N., Kaplan, B. A., Heckman, B. W., Cummings, K. M., & Bickel, W. K. (2021). The Illegal Experimental Tobacco Marketplace I: Effects of vaping product bans. Nicotine & Tobacco Research, 23(1), 1744-1753. doi: 10.1093/ntr/ntab088

  20. Kaplan, B. A., Franck, C. T., McKee, K., Gilroy, S. P., & Koffarnus, M. N. (2021). Applying mixed-effects modeling to behavioral economic demand: An introduction. Perspectives on Behavior Science, 44(2), 333-358. doi: 10.1007/s40614-021-00299-7

  21. Kaplan, B. A., Koffarnus, M. N., Franck, C. T., & Bickel, W. K. (2021). Effects of reduced-nicotine cigarettes across regulatory environments in the Experimental Tobacco Marketplace: A randomized trial. Nicotine & Tobacco Research, 23(7), 1123-1132. doi: 10.1093/ntr/ntaa226

  22. Gilroy, S. P., Kaplan, B. A., Schwartz, L. P., Reed, D. D., & Hursh, S. R. (2021). A zero‐bounded model of operant demand. Journal of the Experimental Analysis of Behavior, 115(3), 729-746. doi: 10.1002/jeab.679

  23. Gilroy, S. P., Kaplan, B. A., & Reed, D. D. (2020). Interpretation(s) of elasticity in operant demand. Journal of the Experimental Analysis of Behavior, 114(1), 106-115. doi: 10.1002/jeab.610

  24. Gilroy, S. P. & Kaplan, B. A. (2020). Modeling treatment-related decision-making using applied behavioral economics: Caregiver perspectives in temporally-extended behavioral treatments. Journal of Abnormal Child Psychology, 48(5), 607-618. doi: 10.1007/s10802-020-00619-6

  25. Reed, D. D., Naudé, G. P., Salzar, A. R., Peper, M., Monroe-Gulick, A. L., Gelino, B. W., Harsin, J. D., Foster, R. N. S., Nighbor, T. D., Kaplan, B. A., Koffarnus, M. N., & Higgins, S. T. (2020). Behavioral economic measurement of cigarette demand: A descriptive review of published approaches to the Cigarette Purchase Task. Experimental and Clinical Psychopharmacology, 28(6), 688-705. doi: 10.1037/pha0000347

  26. Pope, D. A., Poe, L., Stein, J. S., Kaplan, B. A., DeHart, W. B., Mellis, A. M., Heckman, B. W., Epstein, L. H., Chaloupka, F. J., & Bickel, W. K. (2020). The Experimental Tobacco Marketplace: Demand and substitutability as a function of cigarette taxes and e-cigarette subsidies. Nicotine & Tobacco Research, 22(5), 782-790. doi: 10.1093/ntr/ntz116

  27. Gilroy, S. P., Kaplan, B. A., Reed, D. D., Hantula, D. A., & Hursh, S. R. (2019). An exact solution for unit elasticity in the exponential model of demand. Experimental and Clinical Psychopharmacology, 27(6), 588-597. doi: 10.1037/pha0000268

  28. Gilroy, S. P., & Kaplan, B. A. (2019). Furthering Open Science in Behavior Analysis: An introduction and tutorial for using GitHub in research. Perspectives on Behavior Science, 42(3), 565-581. doi: 10.1007/s40614-019-00202-5

  29. Kaplan, B. A., & Koffarnus, M. N. (2019). Timeline Followback self-reports underestimate alcohol use prior to successful contingency management treatment. Alcohol and Alcoholism, 54(3), 258-263. doi: 10.1093/alcalc/agz031

  30. Kaplan, B. A., Pope, D. A., DeHart, W. B., Stein, J. S., Bickel, W. K., & Koffarnus, M. N. (2019). Estimating uptake for reduced-nicotine cigarettes using behavioral economics. Tobacco Regulatory Science, 5(3), 264-279. doi: 10.18001/TRS.5.3.5

  31. Kaplan, B. A., Gilroy, S. P., Reed. D. D., Koffarnus, M. N., & Hursh, S. R. (2019). The R package beezdemand: Behavioral Economic Easy Demand. Perspectives on Behavior Science, 42(1), 163-180. doi: 10.1007/s40614-018-00187-7

  32. DeHart, W. B., & Kaplan, B. A. (2019). Applying mixed-effects modeling to single-subject designs: An introduction. Journal of the Experimental Analysis of Behavior, 111(2), 192-206. doi: 10.1002/jeab.507

  33. DeHart, W. B., Mellis, A. M., Kaplan, B. A., Pope, D. A., & Bickel, W. K. (2019). The Experimental Tobacco Marketplace: Narratives engage cognitive biases to increase electronic cigarette substitution. Drug and Alcohol Dependence, 197, 203-211. doi: 10.1016/j.drugalcdep.2019.01.020

  34. Athamneh, L. N., DeHart, W. B., Pope, D. A., Mellis, A. M., Snider, S. E., Kaplan, B. A., & Bickel, W. K. (2019). The Phenotype of Recovery III: Delay discounting predicts abstinence self-efficacy among individuals in recovery from substance use disorders. Psychology of Addictive Behaviors, 33(3), 310-317. doi: 10.1037/adb0000460

  35. Pope, D. A., Poe, L., Stein, J. S., Kaplan, B. A., Heckman, B. W., Epstein, L. H., & Bickel, W. K. (2019). Experimental tobacco marketplace: Substitutability of e-cigarette liquid for cigarettes as a function of nicotine strength. Tobacco Control, 28(2), 206-211. doi: 10.1136/tobaccocontrol-2017-054024

  36. McKerchar, T. L., Kaplan, B. A., Reed, D. D., Suggs, S. A., & Franck, C. T. (2019). Discounting environmental outcomes: Temporal and probabilistic air-quality gains and losses. Behavior Analysis: Research and Practice, 19(3), 273-280. doi: 10.1037/bar0000138

  37. Liese, B. S., Atchley, P., Reed, D. D., Benau, E. M., Becirevic, A., & Kaplan, B. A. (2019). The Self-perception of Text-message Dependency Scale (STDS): Psychometric update based on a United States sample. The American Journal of Drug and Alcohol Abuse, 45, 42-50. doi: 10.1080/00952990.2018.1465572

  38. DeHart, W. B, Kaplan, B. A., Pope, D. A., Mellis, A. M., & Bickel, W. K. (2019). The Experimental Tobacco Marketplace: Narrative influence on electronic cigarette substitution. Experimental and Clinical Psychopharmacology, 27(2), 115-124. doi: 10.1037/pha0000233

  39. Gilroy, S. P., Kaplan, B. A., Reed. D. D., Koffarnus, M. N., & Hantula, D. A. (2018). The Demand Curve Analyzer: Behavioral economic software for applied researchers. Journal of the Experimental Analysis of Behavior, 110, 553-568. doi: 10.1002/jeab.479

  40. Kaplan, B. A., Foster, R. N. S., Reed, D. D., Amlung, M., Murphy, J. G., & MacKillop, J. (2018). Understanding alcohol motivation using the Alcohol Purchase Task: A methodological systematic review. Drug and Alcohol Dependence, 191, 117-140. doi: 10.1016/j.drugalcdep.2018.06.029

  41. Bickel, W. K., Pope, D. A., Kaplan, B. A., DeHart, W. B., Koffarnus, M. N., & Stein, J. S. (2018). Electronic cigarette substitution in the Experimental Tobacco Marketplace: A review. Preventative Medicine, 117, 98-106. doi: 10.1016/j.ypmed.2018.04.026

  42. Gilroy, S. P., Kaplan, B. A., & Leader, G. (2018). A systematic review of applied behavioral economics in assessments and treatments for individuals with developmental disabilities. Review Journal of Autism and Developmental Disorders, 5(3), 247-259. doi: 10.1007/s40489-018-0136-6

  43. Naudé, G. P., Kaplan, B. A., Reed, D. D., Henley, A. J., & DiGennaro Reed, F. D. (2018). Temporal framing and the hidden-zero effect: Rate-dependent outcomes on delay discounting. Journal of the Experimental Analysis of Behavior, 109(3), 506-519. doi: 10.1002/jeab.328

  44. Kaplan, B. A., Gelino, B. W., & Reed, D. D. (2018). A behavioral economic approach to green consumerism: Demand for reusable shopping bags. Behavior & Social Issues, 27, 20-30. doi: 10.5210/bsi.v.27i0.8003

  45. Kaplan, B. A. & Reed, D. D. (2018). Happy hour drink specials in the alcohol purchase task. Experimental and Clinical Psychopharmacology, 26(2), 156-167. doi: 10.1037/pha0000174

  46. Koffarnus, M. N. & Kaplan, B. A. (2018). Clinical models of decision making in addiction. Pharmacology, Biochemistry and Behavior, 164, 71-83. doi: 10.1016/j.pbb.2017.08.010

  47. Morris, V., Amlung, M., Kaplan, B. A., Reed, D. D., Petker, T., & MacKillop, J. (2017). Using crowdsourcing to examine behavioral economic measures of alcohol value and proportionate alcohol reinforcement. Experimental and Clinical Psychopharmacology, 25(4), 314-321. doi: 10.1037/pha0000130

  48. Kaplan, B. A., Reed, D. D., Murphy, J. G., Henley, A. J., DiGennaro Reed, F. D., Roma, P. G., & Hursh, S. R. (2017). Time constraints in the alcohol purchase task. Experimental and Clinical Psychopharmacology, 25(3), 186-197. doi: 10.1037/pha0000110

  49. Miller, J. R., Kaplan, B. A., Reed, D. D., & White, L. D. (2017). Effects of array size on preschoolers’ preference and engagement: A behavioral translation of choice overload. Behavior Analysis: Research and Practice, 17, 74-83. doi: 10.1037/bar0000067

  50. Henley, A. J., DiGennaro Reed, F. D., Reed, D.D., & Kaplan, B. A. (2016). A crowdsourced nickel-and-dime approach to analog OBM research: A behavioral economic framework for understanding workforce attrition. Journal of the Experimental Analysis of Behavior, 106, 134-144. doi: 10.1002/jeab.220

  51. Kaplan, B. A., Amlung, M., Reed, D. D., Jarmolowicz, D. P., McKerchar, T. L., & Lemley, S. M. (2016). Automating scoring of delay discounting for the 21- and 27-item Monetary Choice Questionnaires. The Behavior Analyst, 39, 293-304. doi: 10.1007/s40614-016-0070-9

  52. Lemley, S. M., Kaplan, B. A., Reed, D. D., Darden, A. C., & Jarmolowicz, D. P. (2016). Reinforcer pathologies: Predicting alcohol related problems in college drinking men and women. Drug and Alcohol Dependence, 167, 57-66. doi: 10.1016/j.drugalcdep.2016.07.025

  53. Reed, D. D., Kaplan, B. A., Becirevic, A., Roma, P. G., & Hursh, S. R. (2016). Toward quantifying the abuse liability of ultraviolet tanning: A behavioral economic approach to tanning addiction. Journal of the Experimental Analysis of Behavior, 106, 93-106. doi: 10.1002/jeab.216

  54. Henley, A. J., DiGennaro Reed, F. D., Kaplan, B. A., & Reed, D. D. (2016). Quantifying efficacy of workplace reinforcers: An application of behavioral economic demand to evaluate hypothetical work performance. Translational Issues in Psychological Science, 2, 174-183. doi: 10.1037/tps0000068

  55. Reed, D. D., Becirevic, A., Atchley, P., Kaplan, B. A., & Liese, B. S. (2016). Validation of a novel delay discounting of text messaging questionnaire. The Psychological Record, 66, 253-261. doi: 10.1007/s40732-016-0167-2

  56. Kaplan, B. A., Reed, D. D., & Jarmolowicz, D. P. (2016). Effects of episodic future thinking on discounting: Personalized age-progressed pictures improve risky long-term health decisions. Journal of Applied Behavior Analysis, 49, 148-169. doi: 10.1002/jaba.277

  57. Reed, D. D., Yanagita, B. Y., Becirevic, A., & Kaplan, B. A. (2014). Consumer foraging for safer tanning alternatives: A naturally occurring experiment on informational reinforcement in the UK. European Journal of Applied Behavior Analysis, 15, 241-248. doi: 10.1080/15021149.2014.11434724

  58. Reed, D. D., Kaplan, B. A., Roma, P. G., & Hursh, S. R. (2014). Inter-method reliability of progression sizes in a fuel hypothetical purchase task: Implications for empirical public policy. The Psychological Record, 64, 671-679. doi: 10.1007/s40732-014-0076-1

  59. Kaplan, B. A., Reed, D. D., & McKerchar, T. L. (2014). Using a visual analogue scale to assess delay, social, and probability discounting of an environmental loss. The Psychological Record, 64, 261-269. doi: 10.1007/s40732-014-0041-z

  60. Miller, J. R., Hirst, J. M., Kaplan, B. A., DiGennaro Reed, F. D., & Reed, D. D. (2014). Effects of mands on instructional control: A laboratory simulation. The Analysis of Verbal Behavior, 30, 100-112. doi: 10.1007/s40616-014-0015-x

  61. Hirst, J. M., Reed, D. D., Kaplan, B. A., & Miller, J. R. (2013). Making it easier to be green: A single case demonstration of the effects of computer defaults to conserve energy in a university computer lab. Sustainability: Journal of Record, 6, 340-344. doi: 10.1089/sus.2013.9827

  62. Reed, D. D., Partington, S. W., Kaplan, B. A., Roma, P. G., & Hursh, S. R. (2013). Behavioral economic analysis of demand for fuel in North American transportation. Journal of Applied Behavior Analysis, 46, 651-655. doi: 10.1002/jaba.64

  63. Kaplan, B. A. & Reed, D. D. (2013). Decision processes in choice overload: Distinctively similar to temporal and probability discounting? Behavioural Processes, 97, 21-24. doi: 10.1016/j.beproc.2013.04.001

  64. Reed, D. D., Niileksela, C., & Kaplan, B. A. (2013). Behavioral economics: A tutorial for behavior analysts in practice. Behavior Analysis in Practice, 6, 34-54. doi: 10.1007/BF03391790

  65. Hirst, J. M., Miller, J. R., Kaplan, B. A., & Reed, D. D. (2013). Watts Up? PRO AC power meter for automated energy recording: A product review. Behavior Analysis in Practice, 6, 82-95. doi: 10.1007/BF03391795

  66. Reed, D. D., Kaplan, B. A., & Brewer, A. T. (2012). A tutorial on the use of Excel® 2010 and Excel® for Mac 2011 for conducting delay discounting analyses. Journal of Applied Behavior Analysis, 45, 375-386. doi: 10.1901/jaba.2012.45-375

  67. Reed, D. D., Kaplan, B. A., & Brewer, A. T. (2012). Discounting the freedom to choose: Implications for the paradox of choice. Behavioural Processes, 90, 424-427. doi: 10.1016/j.beproc.2012.03.017

  68. Kaplan, B. A. & Reed, D. D. (2012). The matching law: A tutorial for practitioners. Behavior Analysis in Practice, 4(2), 15-24. doi: 10.1007/BF03391780

  69. Reed, D. D., Skoch, J. M. J., Kaplan, B. A., & Brozyna, G. A. (2012). Desempeño defensive como un modulador del sesgo en la selección de jugadas en el football Americano colegial (trans.: Defensive performance as a modulator of biased play calling in collegiate American-rules football). Revista Mexicana de Análisis de la Conducta / Mexican Journal of Behavior Analysis, 37(3), 51-57. url: http://psycnet.apa.org/record/2012-32715-005

Book Chapters

  1. Kaplan, B. A. (2025). Quantitative models of operant demand. In D. D. Reed, B. A. Kaplan, & S. P. Gilroy (Eds.), Handbook of operant behavioral economics: Demand, discounting, methods, and applications (1st ed.). Academic Press. https://doi.org/10.1016/C2023-0-04538-3

  2. Kaplan, B. A., Gilroy, S. P., DeHart, W. B., Brown, J. M., & Koffarnus, M. N. (2023). Data handling: Ethical principles, guidelines, and recommended practices. In D. J. Cox, N. Syed, M. T. Brodhead, & S. P. Quigley (Eds.) Research ethics in Behavior Analysis: From laboratory to clinic and classroom. Academic Press. doi: 10.1016/B978-0-323-90969-3.00006-2

  3. Gilroy, S. P., Kaplan, B. A., Bullock, C. E., & Waits, J. A. (2020). Current use and development of FOSS in Behavior Analysis: Modern behavioral engineering. Introduction to programming for Behavior Analysts - Volume 2. Brazilian Association of Behavioral Psychology and Medicine.

  4. Bickel, W. K., Athamneh, L. N., Snider, S. E., Craft, W. H., DeHart, W. B., Kaplan, B. A., & Basso, J. C. (2020). Reinforcer Pathology: Implications for Substance Abuse Intervention. Current topics in behavioral neurosciences, 10.1007/7854_2020_145.

  5. Reed, D. D., Yanagita, B. T, Becirevic, A., Hirst, J. M., Kaplan, B. A., Eastes, E., & Hanna, T. (2016). Actively caring for higher education. In E. S. Geller (Ed.), Applied psychology: Actively caring for people (pp. 563-593). New York, NY: Cambridge University Press.

  6. Reed, D. D., Kaplan, B. A., & Becirevic, A. (2015). Basic research on reinforcer value. In F. D. DiGennaro Reed & D. D. Reed (Eds.), Bridging the gap between science and practice in autism service delivery. New York, NY: Springer. doi: 10.1007/978-1-4939-2656-5_10

  7. Reed, D. D., Hirst, J. M., Kaplan, B. A., & Becirevic, A. (2014). The AC4P movement at the University of Kansas. In E. S. Geller (Ed.) Actively caring at your school: How to make it happen (pp. 221-229) Newport, VA: Make-A-Difference.

  8. Reed, D. D., Luiselli, J. K., Miller, J. R., & Kaplan, B. A. (2013). Therapeutic restraint and protective holding. In D. D. Reed, F. D. DiGennaro Reed, & J. K. Luiselli (Eds.) Handbook of crisis intervention for individuals with developmental disabilities. New York, NY: Springer. doi: 10.1007/978-1-4614-6531-7_7