
Brent Kaplan, PhD
Data Scientist | Behavioral Economist | Software Developer
I am a Data Scientist working at Advocates for Human Potential, Inc (AHP).
I received my PhD in Behavioral Psychology from the University of Kansas in 2016 and then completed a postdoctoral position at the Addiction Recovery Research Center at Virginia Tech. I was then an Assistant Professor in the Department of Family and Community Medicine at the University of Kentucky before joining AHP in 2023.
I use my expertise in behavioral economics and behavioral science to understand human behavior and decision-making. My background in experimental design, R, and statistics allows me to design experiments and analyze data using both frequentist and Bayesian approaches. I also develop user-friendly R tools to simplify data analysis and visualization. Recently, I’ve been expanding my skill set into SQL and JavaScript (Node.js, Vue.js) to build web applications.
🖥 Software:
I developed shinybeez, a Shiny application for Behavioral Economic Easy Demand and Discounting. It simplifies demand curve and discounting analysis, making it more accessible for researchers and practitioners.
📘 Book:
I co-edited Handbook of Operant Behavioral Economics with Derek Reed and Shawn Gilroy.
Check out my chapter: Quantitative Models of Demand.
🎙 Podcast Appearances: