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Brent Kaplan, PhD

Data Scientist | Behavioral Economist | Software Developer

I am a Data Scientist working at Advocates for Human Potential, Inc (AHP).

I received my PhD in Behavioral Psychology from the University of Kansas in 2016 and then completed a postdoctoral position at the Addiction Recovery Research Center at Virginia Tech. I was then an Assistant Professor in the Department of Family and Community Medicine at the University of Kentucky before joining AHP in 2023.

What I Do

I use my expertise in behavioral economics and behavioral science to understand human behavior and decision-making. My background in experimental design, R, and statistics allows me to design experiments and analyze data using both frequentist and Bayesian approaches. I also develop user-friendly R tools to simplify data analysis and visualization. Recently, I’ve been expanding my skill set into SQL and JavaScript (Node.js, Vue.js) to build web applications.


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About Me Publications Software


📖 Recent Work

🖥 Software:

I developed shinybeez, a Shiny application for Behavioral Economic Easy Demand and Discounting. It simplifies demand curve and discounting analysis, making it more accessible for researchers and practitioners.

📘 Book:

I co-edited Handbook of Operant Behavioral Economics with Derek Reed and Shawn Gilroy.

Check out my chapter: Quantitative Models of Demand.

🎙 Podcast Appearances:

🎧 Matching Law in Real-Life Interventions

🎧 Behavioral Economics for Real-World Interventions